Your Complete Local SEO Toolkit
Three free local SEO tools to audit your Google Business Profile, scan your website, and find the right keywords.
Checks every signal
that decides your local rank
Pick a tool to get started
Google Business Profile Audit Tool
Instantly score your GBP listing and get a full profile & NAP audit.
Run Free AuditLocal SEO Website Audit
Scan your website's local SEO signals, no signup required.
Scan My SiteLocal SEO Keyword Finder
Find local keyword ideas for your business and city.
Find KeywordsSee exactly what you get
A real score, pulled from live Google data, broken down into exactly what's working and what's not, not a vague grade with no explanation.
Check Your GBP ScoreExample result
Rowan's Coffee Shop
Checked against 54 local SEO signals
Name, phone, address, and hours are complete and accurate.
Ranked #4 of 12 nearby for your category, checked from 5 points.
No new reviews in the last 60 days.
Payment options and accessibility attributes are set.
A plain-English summary of what to fix first
Every full audit includes an AI-written executive summary: what's already working, your top fixes in priority order, and a bottom line you can act on immediately, no digging through 48 checks to find the ones that matter most.
Example result
AI executive summary
What's working
- Profile fundamentals are complete: hours, phone, and address all match your website.
- Payment options and accessibility attributes are set correctly.
Top fixes, in priority order
- 1.Add fresh photos this month
No new photos in 90 days is a ranking signal Google weighs directly.
- 2.Reply to your last 4 reviews
Unanswered reviews quietly hurt trust and your local ranking.
Bottom line
Solid fundamentals, but stalled review activity and a #4 local pack rank are costing Rowan's Coffee Shop visibility it could otherwise have.
Every fix comes with exact instructions
No check ever just tells you something's wrong and stops there. Every improve or fix item comes with concrete, business-specific guidance, and often a ready-to-use example, so you know exactly what to do next.
Get Your Fix ListExample result
No new reviews in the last 60 days.
How to fix this+
Ask your last 10 in-person customers for a review with a direct link, and reply to every review you already have, even the old ones.
“Thanks so much for stopping by! If you have a minute, we'd really appreciate a quick review, it helps other coffee lovers find us.”
What your customers are actually saying
The full audit reads your real reviews and pulls out the recurring themes, both the praise and the complaints, so you know what to lean into and what to fix before it costs you more customers.
Example result
Reviews & reputation
Customers mention
- Friendly, attentive staff
- Consistently great espresso
Recurring complaints
- Slow during the Saturday rush
- Limited nearby parking
See exactly where you rank nearby
Checked from 5 points around your business, not a single lookup, so you see how your local pack position actually shifts depending on where a search comes from.
Example result
Local pack ranking
Below the local pack: you rank #4 at your own address
Google only shows the top 3 listings in the local pack, the ones searchers see before scrolling.
Why run a Google Business Profile audit?
You need this Google Business Profile audit
Google changes what it shows, competitors update their listings, and small gaps quietly cost you the local pack. If you haven't checked recently, you don't actually know where you stand.
Skip the manual digging
This Google Business Profile audit checks everything that affects your local rank in seconds, so you can see exactly what to fix instead of guessing.
See it clearly, not buried in data
Every gap in your profile is laid out in plain language, easy enough to read yourself or hand straight to a client.
More free tools are on the way. See the roadmap. Already comparing options? See how BrightLocal and Semrush Local stack up against starting free.
What the GBP Audit checks
The exact signals that affect your local rank and search visibility.
Profile Fundamentals
Checks your name, phone, address, and hours are complete and accurate.
Local Pack Ranking
Shows exactly where you rank against nearby competitors for your category.
Reviews & Reputation
Scores your rating, review volume, and how recently you've been reviewed.
Trust & Attributes
Checks pricing, accessibility, payment options, and verification status.
How the GBP Audit works
Search your business
Find your business by name. No account or sign-up required.
Get an instant score
See your GBP completeness score and basic checklist immediately, at no cost.
Get your full audit
Your local pack ranking, reputation, and trust checks, plus a printable report.
Stop guessing why your local rank isn't improving
You need this Google Business Profile audit to know for sure. Run it free, then run it again every time you make a change.
Who these tools are for
Local SEO work looks different depending on who's doing it. The GBP audit answers different questions depending on which one you are.
Business owners
Run a free instant score in seconds, no sign-in, no card. See exactly what's holding back your local pack ranking, then unlock the full audit for a prioritized, business-specific fix list you can act on right away.
SEO consultants and freelancers
Run the free score before a discovery call and walk in with a real number, not a guess. The full audit adds local pack ranking, review theme analysis, and an AI executive summary you can hand straight to a client.
Agencies and multi-location managers
Run a full audit per location to see exactly where each listing is losing visibility, complete with a prioritized fix list for your team. More tools built for scale are on the roadmap.
Common questions
What does GBP SEO Tools actually check?
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The instant score checks profile completeness, category, contact info, and a review snapshot pulled live from Google's Places API. The full audit adds local pack ranking against nearby competitors, checked from 5 points around your business, reviews and reputation trends, trust and attributes, and a full profile completeness breakdown.
Do I need to sign in with Google to run an audit?
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No. Search a business by name and select it, that's the entire setup. Nothing connects to your Google account, and it works the same whether you're checking your own listing or someone else's.
Will running an audit change anything on my Google Business Profile?
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No. The audit is read-only. It never edits, posts to, or modifies a listing in any way, it only reads what's already public.
How is my local pack ranking calculated?
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We check where your business actually ranks in the Google Maps 3-pack from 5 points around your location, not a single lookup, so you see how visibility shifts depending on where a search comes from.
Can I audit a business I don't own?
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Yes. Since the audit only reads publicly available information and never requires ownership verification, it works on any business listed on Google Maps, including competitors.
How accurate is the data in a GBP SEO Tools audit?
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Every check is built from live data: Google's own Places API for your profile, ratings, and local pack position, and DataForSEO to confirm directory presence on sites like Yelp and Facebook, not a cached snapshot or an estimate. The full audit's written summary and fix suggestions are generated by AI on top of those already-computed results, it explains the findings, it doesn't decide them.
Is the audit free?
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The instant score is completely free, no card, no signup. The full audit unlocks with a one-time payment, not a subscription.
Why can't the audit show my full review history or reply status?
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Google's public API caps review data at a handful of relevance-sorted reviews and doesn't expose reply or moderation status at all. Seeing that requires signing in as the business owner through Google's separate Business Profile API, which this tool deliberately doesn't ask for. Check your GBP dashboard directly for that.
What's the difference between the free score and the full audit?
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The free score covers profile completeness, category, contact info, and a review snapshot. The full audit adds local pack ranking, reviews and reputation trends, trust and attributes, a full profile breakdown, and a printable report.
What other tools are coming?
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The Google Business Profile audit is live today. We're building the rest of a local SEO toolkit around it, including a website audit, a review QR code generator, and more. See the roadmap for the full list.